A **KXAN Marketing Consultant** is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.
As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.
**Why Join KXAN?**
* Represent the most trusted local news brand in Central Texas.
* Offer clients a full suite of advertising solutions, including broadcast television, streaming, and digital marketing.
* Work with local businesses and agencies across one of the fastest-growing markets in the country.
* Receive ongoing training, coaching, and professional development opportunities.
* Build a rewarding career with one of the nation's leading local media companies.
Key Responsibilities
* Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
* Conduct discovery meetings to assess client goals, challenges, and marketing needs.
* Develop and present customized broadcast, streaming, and digital advertising solutions.
* Launch, manage, and optimize campaigns from proposal through renewal.
* Build and maintain strong client relationships through ongoing communication and performance reviews.
* Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
* Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
* Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
* Serve as a trusted marketing resource within the local business community.
* Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.
Qualifications & Skills
* Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions.
* Excellent relationship-building skills with the ability to establish long-term client partnerships.
* Self-motivated, results-oriented, and driven to meet and exceed revenue goals.
* Strong communication, presentation, negotiation, and problem-solving skills.
* Highly organized with exceptional time-management abilities.
* Comfortable with prospecting, cold calling, and developing new business opportunities.
* Collaborative team player with a positive attitude and strong work ethic.
* Coachable, adaptable, and eager to grow professionally.
Education & Experience
* Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media.
* Valid driver's license with an acceptable driving record.
* Sales, marketing, media, or advertising experience preferred, but not required.
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