Identifying new opportunities for POVs, both internal and external, based on trending topics impacting the media landscape, category or market trends, and crafting them to clearly articulate the anticipated impact to clients. Read industry trades and engage with the Media Team to stay current on all media trends, and how those trends present opportunities for clients. Identifies the need for, and leads the development of, strategic analyses on audience, geography/market approach, media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives. Demonstrates a complete understanding of the client’s business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry. Able to apply a strategic filter to solve client challenges.
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