Casting a diverse cast of families, parents, grandparents, and individuals (locals to Fresno) to participate in a fun, family-friendly video campaign celebrating the wonder of exploring a local zoo. This project will capture the magic of discovering animals, sharing memorable moments, and enjoying a day of adventure — from toddlers seeing animals for the first time to grandparents making new memories with their grandkids. Usage: Marketing materials, including TV, web, social media, and digital advertising
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