People who are familiar with stress, being overworked, suffering from burnout, or any other work/life-related chronic conditions who are willing to have open and candid conversations about their stress and life.
If you want to embody a character or persona rather than your normal "self," then that is up to you, but everyone is meant to be a "professional entrepreneur" working in their industry actively.
The most critical requirement is that talent can deliver highly realistic, honest, and attention-grabbing reactions rather than looking scripted or fake.
Actors will be expected to pull from their real life, think about this as a bit more documentary rather than commercial. There will be a general structure and certain lines for marketing purposes, but the conversations are loose and open for improv and spontaneity.
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