Casting an older, Santa Claus-type male actor for a supporting role across a commercial and companion product explainer. He looks the part, warm, grandfatherly, full white or gray beard, but his energy is the opposite: completely checked out. He's run a thousand of these auctions and none of it registers anymore. He's calling numbers and reactions on autopilot, but his face and affect stay flat and unbothered the entire time, dead behind the eyes. Same energy carries into the companion video: relaxed in a rocking chair, drink in hand, not because he's found peace, but because nothing has ever fazed him in the first place.
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