An English businessman and shipowner who was the managing director of the White Star Line, and President of the International Mercantile Marine Company. Joseph was the highest-ranking White Star official to survive the 1912 sinking of the RMS Titanic. He had a striking personality and in any company arrested attention and dominated the scene. Those who knew him slightly found his personality overpowering and in consequence imagined him too be hard, but his friends knew this was but the outward veneer of a shy and highly sensitive nature, beneath which was hidden a depth of affection and understanding which is given to but few. He survived the Titanic sinking and although this was met with criticism in America, he continued his involvement in maritime affairs being involved in the inauguration of the cadet ship Mersey for training officers.
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