This concept uses humor to show the absurdity of separating work and wellness into two totally different worlds. The person is trying to take a serious work call while moving through different recovery treatments at Gevity, and the more wellness-forward the setting gets, the funnier the call becomes. At its core, the concept says: "Why are we still pretending productivity only happens at a desk?" They sound very professional, maybe saying something like, "Yes, totally, I'm looking at that now." Talent must feel natural on camera, can take direction, and be comfortable being filmed in a premium wellness and workspace environment.
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