The spot is a 15 second piece that will run on programmatic audio channels. We're looking to get the voice of a cool mom, 35-40 years old. This definitely isn’t the mini-van mom — she’s more of a Ford Bronco or Tesla driver. She’s real, not super radio-polished. She’d come to Hooky (our client) with her family, for date night, and with her girlfriends to cut loose and ditch the everyday.
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